GDPR & Consent Notice

HomeWagger is committed to protecting your privacy and handling personal data responsibly.

This Notice explains how consent is used within the HomeWagger Platform and how you can manage your privacy choices.

This Notice should be read alongside our Privacy Notice, Cookie Policy, Data Retention Policy and other HomeWagger governance documents.

1. Data Controllers

For most platform, technical and account-related activities, HomeWagger Tech Ltd acts as the primary data controller.

HomeWagger CIC may act as a separate or joint data controller for welfare, safeguarding, moderation, verification and community-interest activities.

Both organisations process personal data in accordance with:

  • UK General Data Protection Regulation (UK GDPR);
  • Data Protection Act 2018; and
  • Other applicable UK data protection laws.

This Notice applies to users in the United Kingdom.

2. When We Use Consent

HomeWagger does not rely on consent for all processing activities.

In many situations, we process personal data because it is necessary to:

  • Provide the services you request;
  • Operate and secure the Platform;
  • Meet legal obligations; or
  • Pursue legitimate interests relating to animal welfare, user safety and platform integrity.

We rely on consent only where it is the most appropriate lawful basis.

Examples may include:

  • Marketing communications;
  • Waitlist updates;
  • Surveys and research activities;
  • Certain analytics activities where consent is required;
  • Optional features that you actively choose to participate in; and
  • Non-essential cookies and similar technologies where consent is required by law.

3. How Consent Is Obtained

Where consent is required, HomeWagger will:

  • Explain what you are consenting to;
  • Provide a clear choice;
  • Avoid pre-ticked boxes where prohibited by law; and
  • Allow you to refuse consent without affecting access to core services where appropriate.

Consent requests will be presented in a clear and understandable manner.

4. Withdrawing Consent

You may withdraw consent at any time.

Withdrawal of consent will not affect the lawfulness of processing that took place before consent was withdrawn.

Depending on the service involved, you may withdraw consent by:

  • Using unsubscribe links in emails;
  • Updating communication preferences where available;
  • Adjusting cookie preferences;
  • Contacting us directly; or
  • Using any consent management tools made available by HomeWagger.

5. Your Rights

Under UK GDPR, you may have rights including:

  • Access to your personal data;
  • Correction of inaccurate information;
  • Deletion of personal data in certain circumstances;
  • Restriction of processing;
  • Objection to certain processing activities; and
  • Data portability rights.

Certain rights may be limited where legal, safeguarding, fraud prevention or public-interest considerations apply.

Further information is available in our Privacy Notice.

6. Cookies and Similar Technologies

Where required by law, HomeWagger will seek consent before placing non-essential cookies or similar technologies on your device.

Further information can be found in our Cookie Policy.

7. Contact

Questions regarding this Notice may be directed to:

hello@homewagger.org.uk

8. Complaints

If you are unhappy with how your personal data has been handled, please contact us first so we can investigate your concerns.

You also have the right to complain to the Information Commissioner’s Office (ICO).

Website:
https://ico.org.uk

Last Updated: 5 June 2026

Scroll to Top