Optional upgrade • Real-world welfare impact
HomeWagger Pro (for shelters)
Pro is the optional upgrade that unlocks deeper operational tools, clearer signals, and calmer workflows for shelters and rescues — without ever turning rehoming into a marketplace.
HomeWagger’s core service stays free and welfare-led — including a free entry tier for shelters and rescues. Pro funds the infrastructure that makes ethical rehoming work in the real world: trust & safety systems, secure hosting + media storage, structured Expressions of Interest (EOI), admin review & approval workflows, and shelter operations tools that reduce time-wasting and inbox chaos.
Fairness promise: Pro never boosts listings, never changes who gets considered, and never makes adoption “pay-to-win”.
Launch note: Pro is currently focused on shelters and rescues. Additional Pro tiers may come later — but the core platform remains free and fair.
For shelters & rescues, Pro is a genuine admin-lifter.
The goal isn’t “more enquiries”. It’s better enquiries, less inbox chaos, clearer next steps, and less time wasted on unsuitable matches.
🌐 Pro public shelter profile
What Pro Public Profile actually delivers:
A branded, moderated public page • a custom URL (vanity slug) • directory visibility control • structured organisational identity •
policy & adoption transparency sections • logo + banner branding • donate & website linking • secure, welfare-controlled publication.
📊 Analytics that actually helps rescues
What Pro Shelter Analytics really delivers:
Visibility into listing performance • views per dog • structured EOI tracking (new/accepted/declined) • enquiry progression insight •
live snapshot of active/draft/under-review/rehomed dogs • rescue-level summary metrics • measurable intake patterns • data-backed decisions.
This isn’t “website analytics” — it’s rescue-focused operational insight that supports calmer, welfare-first decisions.
📂 Bulk upload (CSV)
What Pro Bulk Upload really delivers:
Upload multiple dogs at once via CSV template • faster onboarding for new intakes • reduced manual data entry • consistent listing formatting •
scalable workflow during busy periods.
Not “just import” — a time-saving intake infrastructure tool.
👥 Team access (role-based)
What Pro Team Access really delivers:
Add multiple team members • role-based permissions (admin/manager/staff) • shared access to listings and EOI flow • safer collaboration
without shared logins • clearer accountability across activity.
Not “shared passwords” — structured organisational access designed for real rescue teams.
📁 Secure Document Vault
What Pro Document Vault really delivers:
Secure storage for important rescue documents • private, permission-controlled access • structured uploads • safer internal sharing •
reduced reliance on email attachments and scattered folders.
Not “file storage” — a rescue-specific compliance hub.
🧠 Better signals, better outcomes
Pro helps you spot quieter dogs, understand what’s working, and reduce unsuitable enquiries — while keeping suitability and fairness at the centre of every decision.
Free vs Pro (what actually changes)
The core remains fair and free. Shelter Pro adds operational tools that reduce admin, improve structure, and support safer outcomes — without selling visibility.
✅ Free (always)
- Ethical dog discovery (no selling)
- Structured Expressions of Interest (EOI)
- Messaging only opens after an EOI is accepted
- Welfare-first prompts and guidance
For shelters (Free tier):
- Limited active listings (e.g., a small number at a time)
- Basic dashboard + standard public profile
- Ideal for micro rescues or exploring HomeWagger
⭐ Shelter Pro (upgrade)
- Unlimited listings
- Rescue-focused analytics + EOI flow insight
- Bulk upload (CSV) workflows
- Team access (role-based)
- Optional Document Vault tools
- Enhanced public profile (branding + vanity URL)
Pro is designed to lift admin load and reduce inbox chaos — without changing fairness or selling visibility.
🛡️ Fairness promise
- No paid visibility. No boosted listings.
- No “queue skipping”. No pay-to-win.
- Suitability always comes first.
- Every dog gets a fair chance.
Shelter Pro pricing
Clear, welfare-first pricing — designed to keep the core platform free and fair, with a free entry tier for shelters and an optional Pro upgrade for deeper operational tools.
⭐ Founding Shelter Circle (5 only)
£19/month (first month free) £190/year (save £38)
Full Pro access from day one, with a lifetime founding rate.
🏥 Shelters & Rescues — Standard Pro
£34 / month
Public launch pricing • Cancel anytime • Built for volunteer-led teams
- Pro public profile (vanity URL, branding, donate)
- Analytics dashboard (views, EOI flow, outcomes)
- Bulk upload (CSV) workflows
- Team access (role-based)
- Secure Document Vault
- Structured EOI review + clearer next steps
Prefer to explore first? A Free Shelter tier is available with limited active listings.
Fairness + funding
Pro supports the work — not visibility.
HomeWagger Pro never boosts listings, never sells visibility, and never changes who gets considered. Suitability always comes first — for every dog, every time.
🚫 No pay-to-win
No boosted listings, no queue-skipping, no paid visibility — ever.
✅ Suitability-first
The right home comes first — fairness applies to every dog equally.
💙 What Pro helps fund
Moderation, safeguarding workflows, secure hosting + photo/video storage.
Where the money goes (plain English)
Pro helps keep the core experience free for owners in crisis and supports shelters with better tooling, while funding the trust & safety systems that make ethical rehoming work in the real world.
Pro is optional. Ethical rehoming remains free and fair.